Car dealer promotion insurance

Dealerships can maximise their promotional efforts and implement insured prize promotion campaigns to build brand loyalty, generate leads, increase customer foot traffic and sales.

The ability to offer customers the chance to win cars, for minimal cost, has

a proven track record of success. However grand prizes are not limited to cars. The flexibility of prize coverage can be used by dealerships to leverage any type of prize promotion, whether it involves cash, luxurious items or holidays.

Big prizes of $10,000 to $1 Million or more cut through marketing clutter and get your prospects’ attention. Offering major prizes has proven to generate up to 50% more results for automotive advertising and direct mail. Print ads work harder because a big prize offer differentiates you from the competition.

So attract attention to your dealership by offering customer incentives

such as the opportunity to win big prizes and when someone wins, Sports

& Events Promotions pays and you get the credit!

Sports & Events Promotions' experience enables us to recommend and develop the most suitable and cost effective car dealership marketing ideas
to enhance your promotional campaigns, whether that means helping build awareness at an off-site promotional event or increasing the response
to a print advert or direct mail that get customers into your showroom.

Sports & Events Promotions offers an extensive portfolio of prize contest mechanics resulting in attention grabbing car dealership promotions that:

  • Influence dealership preference and repeat sales
  • Increase dealership visibility and raise prospect awareness
  • Drive visitor traffic into the dealership showroom
  • Increase frequency of client visits and encourage test drives
  • Increase direct mail response rate
  • Generate leads and capture prospect databases
  • Encourage visitations to a new website
  • Drive new registrations for email newsletters
  • Reward client loyalty

Achieve a high response rate to your direct mailouts with a one-stop direct mail solution from Sports & Events Promotions. Incentives, like win a car, as part of your direct mail campaign to an existing database are a proven way to enhance response rates. Our involvement includes design and production of your mailer as well as onsite promotional materials, and coverage for your prize(s).

Sports & Events Promotions' full management service offers

protection against prize payouts, facilitating accurate planning of campaign expenses. For a fixed fee, that amounts to only a fraction of the prize value,

Customised web pages can be designed for online promotions. to

promote the competition and for participants to enter their details. Capture prospective client details for future marketing campaigns. Graphic design service and production of promotional material are part of the package. All these items are delivered to your door.


We offer total promotional packages, from concept development to implementation. Each promotion can be tailored to your requirements.

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